What is Burattino?
The name "Burattino" means "puppet" in Italian. Just as a marionette is merely a piece of wood without the loving touch of an artist’s hand, dough is just dough until it’s carefully crafted into the perfect crust. This idea is at the heart of what we do. Burattino concept is about using that magic artisan touch to create unforgettable experiences every time!
Today, between Instagram, Facebook, and TikTok, we have over 2.5 million followers, and our content reaches up to 70 million accounts every month. And our locations are among the top-grossing pizzeria's in the country!
A BIT OF HISTORY
Burattino Pizza started in 2016 in an unlikely spot—right next to a tire shop in San Pedro. From the beginning, the odds were against us. The small parking lot had no foot traffic, and there were no nearby businesses to support a lunch crowd. To top it off, San Pedro, with its large Italian and Croatian population, had tough competition for pizzerias. In fact, the area was known as the place where pizzerias come to die.
But Burattino didn’t just survive—it thrived.
With no way to attract customers on foot, we turned to the one place where everyone could find us—social media. It started simple: we pointed an iPhone at our signature 120-pepperoni pizza as it was being sliced, letting people hear that satisfying crunch. “Crunch, Baby, Crunch” took off on social media, and before long, we were connecting with people all over the world.
So, what’s the secret behind Burattino’s success? Well, we don’t really have any secrets—we keep it simple! If you ask our fans, they’d say it’s all about the pizza and love. Exactly!
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